According to William Kabogo, cabinet secretary for information, communications, and the digital economy, the government intends to modernize the Kenya Broadcasting Corporation (KBC).
The CS stated that the government intends to upgrade KBC to a state-of-the-art, fully-equipped media outlet at a meeting with a delegation from the Indian government on Friday, March 7, which was led by Namgya Khampa, India’s High Commissioner.
The CS claims that this will strengthen the media outlet and allow it to successfully carry out its main function as the country’s broadcaster.
“The ministry is planning to transform Kenya Broadcasting Corporation (KBC) into a modern and well-equipped media house for it to perform its role as an effective national broadcaster competitively,” he said.
The state-run media outlet is the Kenya Broadcasting Corporation (KBC). In addition to the majority of Kenyan regional languages, it transmits in English and Swahili.
The company was the first radio station in Kenya, having started as a radio service in 1928, while Kenya was still a British territory.
In order to help the government fulfill its objective to restructure the national broadcaster, the ministry ordered all government entities to use KBC solely for advertising last year.
According to the Ministry, centralizing government advertising with the national broadcaster is an effective technique because it has a huge audience base that includes Kenyans all over the country.
The government’s plan to centralize all government advertising is consistent with the mandate, the ministry emphasized.
Kabogo stated during his meeting today that Kenya is committed to strengthening its partnership with India, particularly in the entertainment and film industries, in order to increase Kenya’s capability for film production.
