Netflix Growth Soars with “Squid Game” Success: $10.25B Revenue and 19M Subscribers.
Netflix experienced remarkable growth in 2024, adding nearly 19 million subscribers during the holiday season and ending the year with over 300 million global subscribers. The company reported a profit of $1.87 billion on revenue of $10.25 billion for the fourth quarter, reflecting double-digit growth compared to the same period in 2023. Shares surged by more than 10% in after-market trading, reaching $960.60.
Netflix executives emphasized entering 2025 with significant momentum, citing a record annual net addition of 41 million subscribers. They highlighted the platform’s leadership in daily engagement per paid member—averaging about two hours—and its strong position in revenue and profitability within an expanding market.
Competitive Landscape and Strategic Initiatives
Netflix acknowledged the fierce competition it faces from both traditional entertainment companies and major tech firms. Executives stressed the importance of improving in areas such as original content, user experience, pricing strategies, advertising capabilities, and new ventures like live programming and gaming.
To support growth, Netflix has prioritized its ad-supported plans, which accounted for over 55% of signups in regions where they are available. This segment grew nearly 30% quarter-over-quarter, underscoring the increasing importance of advertising revenue.
Key Strategies for 2025
- Expanding ad-subsidized offerings.
- Enhancing live programming and gaming options.
- Targeting a 29% operating margin.
- Forecasting revenue between $43.5–$44.5 billion.
The Impact of “Squid Game”
The second season of the global phenomenon “Squid Game” capped off Netflix’s strong content lineup in 2024. The dystopian Korean horror series remains Netflix’s most-watched TV show, resonating with viewers through its exploration of inequality and societal division.
Critics view “Squid Game” as a pivotal work in establishing South Korea’s global cultural dominance, alongside films like the Oscar-winning “Parasite” and K-pop sensations BTS. With a new season in development, the series continues to reinforce Netflix’s reputation for delivering compelling original content.
Expanding Content Offerings
In 2025, Netflix plans to release new seasons of hit series such as “Wednesday,” “Stranger Things,” and “Squid Game.” The company is also integrating sports content, with 52 weeks of WWE professional wrestling and NFL games scheduled on Christmas Day.
To cater to diverse audiences, Netflix has begun offering bundled subscription packages with former rivals like Peacock and Apple TV in the United States. This strategy strengthens its foothold in the competitive streaming market.
Dominance in the Streaming Market
Netflix remains the leading player in video streaming, significantly outpacing Disney+, which has struggled since its 2019 debut. Despite launching blockbuster Marvel and Star Wars content, Disney+ has faced challenges in achieving comparable growth.
Over the past year, Netflix’s stock has soared by 80%, outperforming both the S&P 500 and NASDAQ indices. With its robust strategy and diverse content, Netflix is poised to maintain its dominance in the evolving entertainment landscape.
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Summary Table
| Metric | 2024 Performance |
|---|---|
| Subscribers Added | 19 million |
| Total Subscribers | Over 300 million |
| Q4 Revenue | $10.25 billion |
| Q4 Profit | $1.87 billion |
| Stock Growth | 80% increase year-over-year |
