Advertising policy
How sponsorship works on all.co.ke.
Labelling and independence
Every paid placement is labelled Sponsored and looks different from news. Sponsors cannot buy coverage, ranking, "most covered" positions or the removal of any headline. We do not write sponsored articles.
What we accept
Honest advertising from real businesses, organisations and employers. Ads must not mislead, must link to the advertiser's own site, and must follow Kenyan law and advertising standards.
What we do not accept
Adult content, tobacco and vaping products, illegal drugs, and anything asking people to pay money to get a job or a loan. Ads that make false health or financial claims are rejected.
Restricted categories
Betting and gambling, alcohol, loans and credit, and health products are accepted only after review, with evidence of the relevant Kenyan licence, and may be refused at our discretion.
Political advertising
Political advertising is not accepted by default, especially during the election period. If we ever allow it, the ad will carry a clear "Paid for by" disclosure.
Privacy
We count views and clicks on sponsored placements using a one-way code that is deleted after two days. We do not use advertising cookies and we do not share reader data with advertisers.
Refunds and removal
We may pause or remove any advert at any time. If we remove an advert for a reason that is not the advertiser's fault, the unused part of the booking is refunded.